We champion the builders creating tomorrow’s essential tools.
ToolCategory is a curated launchpad for the world’s most ambitious product teams. We help makers cut through the noise, reach decision-makers faster, and understand the audiences that matter.
4,800+
Makers showcased
Indie founders, studios, and enterprises trusting ToolCategory to launch.
1.2M
Monthly reach
Curated impressions across the marketplace, newsletter, and partner feeds.
3.4×
Conversion lift
Average visibility boost for teams upgrading to featured placements.
The platform for purposeful discovery
ToolCategory connects buyers with the tools that fit their workflow. Our editorial team, data-informed recommendations, and partner ecosystem work together to highlight what’s truly useful—not just what’s loudest.
Every listing is reviewed by a curator, tagged across multiple vectors, and matched to audience cohorts who genuinely benefit. From indie studios to Fortune 500 teams, we make evaluation faster and smarter.
Earned attention
We surface products that solve real problems and give them the spotlight they deserve—without noise or pay-to-win tricks.
Creator-first
We build alongside makers, sharing feedback loops, product research, and data stories that help sharpen every launch.
Curated discovery
A dedicated editorial team reviews and tags every submission so the right audience finds the right tool at the right time.
Built with the community, evolving with the ecosystem
We grow through conversations with founders, creators, and operators. Here’s how that journey has unfolded so far.
From spreadsheet to stage
ToolCategory started as a community-driven Airtable sheet. Within six months, we evolved into a searchable directory with personalized digests.
Scaling discovery
We introduced category playbooks, automated maker onboarding, and sponsorships to give creators new ways to stand out.
Going global
Multilingual landing pages and region-aware curation unlocked 50 new markets and doubled maker success stories.
Beyond the launch
We’re expanding into lifecycle analytics, audience partnerships, and white-glove promotion for the tools shaping tomorrow.
Let’s build new launch stories together
Join our community of makers, explore curated playlists, or partner with us to activate high-intent audiences. Your next launch deserves momentum.